Gad Elbaz’s unbelievable new music video has a powerful message

An unplanned trip to an antique store catapults Israeli singing sensation Gad Elbaz back through the generations to a 19th century Ukrainian shtetl, a simpler time and place where, despite the lack of modern conveniences, happiness was all around for the taking

L’chaim, a Sparks Next production by filmmaker Daniel Finkelman, is a joyous expression in contrasts, as energy and nostalgia, klezmer and hip hop and past and present come together in an exuberant celebration of life. Elbaz finds himself warmly welcomed by villagers and their rabbi, rapper Nissim Black, and together they capture the euphoria of days gone by, where all you needed to be happy was a big smile and a hearty glass of spirits on which to make a heartfelt L’chaim.

In a world where we find ourselves over scheduled and overburdened by gadgets designed to make our lives easier, L’chaim captures the purity of days gone by and our deep longing for the most elusive goal of all, true happiness.

Published: January 11, 2017
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